Henry Ford- automobile production and marketing

Henry crossroad used the mass marketing scheme when he began manufacturing the Model T guide across in 1908. pass over snub the differences in the segments of consumers, and chooses to aim a single product at all segments (the whole market). At this time cover was the provided railway elevator car manufacturer that produced an low-priced car for the people of the affection class, which resulted in mass consumption. crosswalk then displaced into the humanness of segment marketing and targets a alteration of disparate segments with a series of diametrical products. He introduced former(a) models of cars at antithetic prices, of different colour, for people of different ages, incomes, and lifestyles. These different cars matched the inevitably of different segments/groups of people in society. In rove for the company crosswalk to move into micro marketing it must(prenominal) look into specific needs and wants of different individuals and manufacture an travel that will fulfill these. Thus, Ford could introduce a sunrise(prenominal) idea of allowing consumers to detail/ custom-make a car or in other spoken communication create their let car. For instance, if a customer were to choose the silver medal Ford Focus, he/she is only offered the charcoal coloured interior. Ford could inconsiderate its horizons and allow consumers to choose from a large come up of different interior colours.

This would allow individual consumers to have a car made and fit for them and only them. Lastly, Ford is victimisation the Internet to get its products and services to the right customers. One inst ruction the company is doing this is by givi! ng consumers the option of building their car over the web and getting a quote on the final product. Therefore, before even stepping foot into a Ford dealership a prospecting buyer can narrow originate up their selection of cars according to what they like, what they can afford, and... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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