Marketing Management

The Delicious eating house After graduating with a Bachelor of acquisition degree in Marketing from capital of Kenya University in 1996, mike got a job with Tumbo Enterprises as a Marketing Officer. The incorruptible, a medium-sized interest was located in a absorb capital of Kenyas industrial ara and dealt with the buying and selling of grains and fowl products. close of the firms customers were sm wholly and medium-term hotels in Nairobi city. At times, mike would personally deliver the products at the emptors premises. Mike soon gained a lot of bed and skills in business and felt the urge of becoming his testify boss. In the year 2001, Mike quit his job and commemorate up a medium sized hotel; Delicious Restaurant in the Nairobis busy industrial bea. Mike is the normal Manager of the hotel and his wife who is a CPA 1 holder is the Accountant. He has employed five cooks all of whom are graduates of the Utalii College. thither are twenty employees entrusted w ith service operations. During peak periods, part-time employees are hired to ease the situation. Business operations snuff it at 5.00am and close at 11.00pm every solar day. The Customers The eating house carters for all types of customers both dreary peck and white collar workers.

The reputation of the hotel has earned the hotel customers from the busy Nairobi city who each drive there or order viands to be delivered to their offices. Besides, the firm has also acquired particular occasion customers in terms of outside catering. The number of customers per day is approximately 400. The Product The hotel prepares all types of National dishes ! to cater for its clients needs. The meals range from eat to dinner. Pricing Strategy Mike has adapted a humbled pricing strategy which has earned him customer loyally. On average, the firm earns a 50% return on gross sales yearly. Competitive Situation Delicious Restaurant is surrounded by lux competitors that range from small to medium-sized hotels. It is estimated that about ten food kiosks and...If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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