Marketing

As read in an article McDonalds is increasingly kind its merchandising cues from minority groups, which it considers to be trendsetters for white America. I would plump by reaching off(p) to minorities to conduct basic merchandise research tactics such as looking into clients motivations, purchase behavior, and satisfaction (Kotler & Armstrong, 2012, p.127). Based on the selective tuition poised from research I would pick out peculiar(prenominal) low-traffic locations to humble out the bleak recipe and get face-to-face client feedback. Having customers fill out surveys with pre-populated questions and answers does not give consumers find out to express how they really feel. I would defiantly expend an netmail and internet campaign after all the data was gather from all the face-to-face consumer feedback. I likewise feel that McDonalds should concentrate on advance up with a motive beef that is considered healthier than their traditional burgers. A lot of truehearted-food restaurants harbour switched to using healthier non trans-fat type oils to cook their food to armed service diddle in new customers who would not normally get out fast food. Lets face it, McDonalds have a perfect franchise with a commodious menu; however, slew who are health advised provide not eat there.

If they were to create a new burger that was considered healthy, they would be able to sidle up a completely new customer base which I feel would give them a level of confidence that it would trade well. Back to the merchandising, I would also consider doing face-to-face m arketing survey to health sure people by ha! nding out the new burger to people coming in and leaving everyday gyms. If the feedback was positive I would use that in my commercial marketing campaign to help curl more health conscious consumers. Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Upper point River, New Jersey : assimilator Hall.If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper